Content Strategy – SEO strategy, Identify relevant channels, Develop editorial calendar, collateral schedule, marcom calendar, identify resources
Content Development – Blog article, White Paper, Brochures, Presentations
Our content development is never outsourced. Characteristic of our content is: In-house / Original / Strategic / Purposeful / Helpful / Planned / Actionable / Measureable
Content Integration – We just don’t develop the content and leave it. We go a mile extra and tell you how to use your content into the buyer journey to achieve maximum ROI.
Here, we use the develop content to develop – Newsletters, Infographics, Emailers,
Content Promotion: Content developed if not promoted well, loses its essence with time. We work with you to frame a content promotion plan to use the content in digital outlets (Social Media Outlets)
Content ROI – Evaluate traffic analytics – blog success, site visits, page visits, keyword progress, engagement; Review ROI – leads generated, customer conversions, sales; Report on findings – review results and evaluate success